Hau’oli ‘Ohana

client

Safe and Nurturing Families

overview

Create a state-wide public awareness campaign that addresses domestic violence, child abuse, and neglect.

solution

In collaboration with two other designers, Elson Lee & Joelyn Dalit, I took part in conceptualizing and designing a state-wide campaign utilizing traditional print and social media advertisements for the Safe and Nurturing Families group under the State of Hawai’i Department of Health.

Hau’oli ‘Ohana, translates from Hawaiian to “happy family” reinforcing the idea of creating a nurturing environment so that all family members can feel safe. Three initial advertisements were created under the overall theme of revealing the truths or realities surrounding family violence.

This piece was featured in the UHM Bachelor of Fine Arts Exhibition, VISION.